Categories
Episodes

Building Revenue Streams with Don Reid, Jr.

In what is a jam packed conversation, Don Reid, Jr. shared his own experiences as he works to keep his business afloat amidst COVID-19. As the CEO of a web design company in Delaware County, Coyote Web Design, Don helps businesses with smaller budgets get online with websites. In our conversation, Don chatted through a range of advice and guidance for small businesses to successfully navigate the coronavirus economy.

Links

Notes

Tools

What are you telling clients about marketing and design in the coronavirus economy?

  • Build multiple revenue streams
    • “You need to have a couple streams of income.”
    • Don heard a podcast or watched a video from Joe Casabona about the value of creating multiple streams of income talk – and wondered about doing the same
  • Use social media to learn and connect with industry leaders
    • Don has changed the way he manages his Twitter account: he started following people, businesses, and organizations in the web design and web marketing industry
    • Don advises his clients to the same – take the same approach by following industry leaders on social media
    • Review and consider what highly successful businesses and see what they’re doing
  • Build a distribution list!
    • Sign up for email newsletters to see how other folks are using the newsletters – emulate what works
    • Don recommends MailChimp to his clients: it’s a free tool for getting started
  • Respond to emails and comments to build connections with customers and leads
    • Don cited the example of Kori Ashton, who has responded to Don’s communication with him
  • LINK: Episode 10

Can you share an example of a client who has embraced change successfully?

  • Example – Successful Advice!Told a client to look at email newsletter
  • Set up a funnel on their site to build email list
  • Respond to the email/comments 

COVID-19 forced businesses to pause: Use that time to reposition and improve online marketing efforts

  • Use the coronavirus economy slowdown to learn more about digital marketing
  • Start a podcast, create some YouTube videos, start a newsletter, or do something to begin building multiple revenue streams
  • Create something and put it out there, knowing full well that everything won’t be perfect right out of the gate
  • Get involved with affiliate marketing programs with the vendors that we use for our client projects

Leave a Reply

Your email address will not be published. Required fields are marked *