In what is a jam packed conversation, Don Reid, Jr. shared his own experiences as he works to keep his business afloat amidst COVID-19. As the CEO of a web design company in Delaware County, Coyote Web Design, Don helps businesses with smaller budgets get online with websites. In our conversation, Don chatted through a range of advice and guidance for small businesses to successfully navigate the coronavirus economy.

Links

• Business website: coyotewebdesign.com
• Don on Twitter: @donreidjr

Notes

Tools

• Websites: WordPress
• WordPress Theme: Divi from Elegant Themes
• Web Hosting: Siteground
• Email Marketing: MailChimp

What are you telling clients about marketing and design in the coronavirus economy?

• Build multiple revenue streams
  • “You need to have a couple streams of income.”
  • Don heard a podcast or watched a video from Joe Casabona about the value of creating multiple streams of income talk – and wondered about doing the same
• Use social media to learn and connect with industry leaders
  • Don has changed the way he manages his Twitter account: he started following people, businesses, and organizations in the web design and web marketing industry
  • Don advises his clients to the same – take the same approach by following industry leaders on social media
  • Review and consider what highly successful businesses and see what they’re doing
• Build a distribution list!
  • Sign up for email newsletters to see how other folks are using the newsletters – emulate what works
  • Don recommends MailChimp to his clients: it’s a free tool for getting started
• Respond to emails and comments to build connections with customers and leads
  • Don cited the example of Kori Ashton, who has responded to Don’s communication with him
• LINK: Episode 10

Can you share an example of a client who has embraced change successfully?

• Example – Successful Advice!Told a client to look at email newsletter
• Set up a funnel on their site to build email list
• Respond to the email/comments 

COVID-19 forced businesses to pause: Use that time to reposition and improve online marketing efforts

• Use the coronavirus economy slowdown to learn more about digital marketing
• Start a podcast, create some YouTube videos, start a newsletter, or do something to begin building multiple revenue streams
• Create something and put it out there, knowing full well that everything won’t be perfect right out of the gate
• Get involved with affiliate marketing programs with the vendors that we use for our client projects