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Starting Your Own Podcast with Kyle C. Rheiner

As businesses in Chester County and greater Philadelphia continue to pivot to online marketing and sales, many owners and leaders are exploring starting a podcast. We spoke with Kyle Rheiner to talk about how he started his own podcast, Beer Mighty Things, which is focused on the craft beverage industry.

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Notes

What drove you to start your own podcast?

  • Kyle has worked in the insurance industry since college and has developed a niche in the craft beverage sector.
  • Kyle launched a podcast for a number of reasons:
    • While attending brewers’ guild meetings in PA in January 2020, Kyle realized that the presentations were sharing really great content – but none of the talks were being recorded.
    • As COVID-19 lockdowns began, Kyle had a webcam and microphone for Zoom meetings, and he realized that he had the tools he needed to start a podcast.
    • On April 7, he launched the show.
    • As of mid July (when we recorded this show), Kyle had 44 episodes and 2300 downloads.
  • Kyle turned to his business industry for guests

How did you get the podcast off the ground?

  • Start with “Why?” – Why are we even starting a podcast?
  • Kyle is a firm believer in “niching” – do one thing and do it well
  • Podcasting goals:
    • Be a better speaker
    • Become a better listener
    • Get better at asking questions, i.e., to be a better interview
  • Kyle had to learn the basics of podcasting:
    • Where are podcast episodes hosted?
    • What sort of equipment is needed?
    • How should an episode be structured?
    • How should a show open?
    • How should a show close?
  • Kyle researched average commute-to-work times, and made sure that his show would be either that time or twice as long as that (to cover the commute home.)
  • Kyle made sure that he recorded a number of episodes before launching the podcast to make running it smoother.

Has there been a payoff with clients since starting a podcast?

  • Kyle has grown a personal and professional network in new areas of the country.
  • The podcast has given him a non-sales reason to reach out to different craft beverage makers.
  • Through the podcast, Kyle has developed a better understanding of his clients needs, and those of the industry that he serves.
  • Becoming a better listener who asks better questions has helped both in the office and at home.

How do you promote the show?

  • A podcast library does not expire, so if listeners catch episodes well after those shows are published, the content is still valuable.
  • Kyle has relied on his show’s guests to promote and share each episodes.
  • He promotes the show on Instagram.
  • The show’s audience has grown to about 50 downloads per episode.
  • It’s important to make sure that episodes are properly feeding into the different podcast listening apps: iTunes, Spotify, Stitcher, and more.

What other goals have you achieved through the podcast?

  • Kyle is garnering positive feedback about his podcasting style, which reflects Kyle’s goals for starting the show.

What challenges have you faced with podcast?

  • It’s tough to find the time to make the show on a regular basis as he doesn’t work on it during business hours, and does not want to take away from family time.
  • Editing shows in Garage Band (for Apple) is laborious for Kyle.
  • Kyle is considering outsourcing the editing of his shows.

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